Our story with CBD is a personal one. In June 2014, our founder's mother was in a serious car accident due to head-on collision, where the driver of the car opposite died of a heart attack while driving. The accident caused numerous injuries: a broken foot, a broken leg, a broken back, 3 broken ribs, a broken arm and collarbone. After more than a year of hospitalizations, physiotherapy and physiotherapy, she miraculously recovered. Except for the pain. Pain management has become a daily challenge. Conventional painkillers worked, but could only be taken in limited doses. That’s when she started using CBD balms to treat pain locally and felt a noticeable difference.
This is where the idea of The Alpha Paris was born. We wanted to offer people the benefits of CBD through high quality products and perhaps make their lives a little better. After 2 years of research, due diligence and product development, we launched The Alpha Paris in 2023.